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Why you should train your personnel

Why you should train yourpersonnel

Since the end of 1999, we again observe an increased interest to the trainings of its own staff and others’ staff.

Why is this happening?

цель и мотив 2

Let's think together about it. Let me take a roundabout approach to the subject. Our athletes who compete at the Olympics, bringing gold medals, do they or do not train themselves?

Yes, they do, all the time, you will say, and you’re right. And what for – first to overcome themselves, and then win the enemy. And what is the proportion of time between training and competitions in athletes?

Trainings take 95% of the time, and athlete’s work as such, that is competitions, take 5% of the time.

Let’s be back to the office of your company. How long does such form of work with the staff as training take? 0%, 5%, 10%?

And who can say, how exactly hours per month (year) should you train your personnel, and how much time "to compete," that is, directly do business? It is a complicated problem, but it has the answers.

However, it is clear: if you want you employees to contribute a lot to the company, train them.

Now be back to my first sentence "... and the increased interest … and other’s staff..." There now, should be other’s employees be trained, too? Yes, they should, but only when they can contribute to your company. Who invests money in the development of the personnel of foreign companies?

He who competes the best on the market, who can build a correct and long-term relationship in the chain "producer (sometimes it is called a ‘vendor’) - major distributor - dealer - end customer." Odd as it may seem, there are exactly training programs for yours partners’ staff, training programs for customers and dealers are the best solution.

We answered two questions: Why? and Whom?

Go ahead.


Training results and experience

This section lists everything what a training course could give you.

The options are very different from such a reverse effect "Well, no more training EVER, EVER, EVER!"

And to such as "Let's train your staff in something next week..."

What, after all, should be achieved by training?

That after your personnel had been trained:

  1. they have changed their attitude to their work and the company, to their colleagues.
  2. they have changed attitude to their skills and knowledge
  3. they have learnt new skills and knowledge.

So, a training allows to systemize old skills of the company employees, contributes to realize the level of their own expertise, to understand the ways of their professional and personal development.

Trainings allow to see new facets of their career. For new hires – they give the opportunity to learn a trade, for experienced staff — to see their own growth prospects and sometimes even realize "chronic mistakes."

Education can be a good way to encourage employees, more motivating than a bonus. Training programs promote team building, raising staff loyalty, creating a sound corporate culture.

In our time, well-trained staff  is the only real advantage of a company to beat the competition. Not only that, it's hardly copied advantage.

Briefly about some training programs:

What gives sales training to a company and its staff?

How many times your company's most successful sellers differ from the "worst" ones? A by what? It is hard to say answer, but it will definitely include work system, sales skills, and customer care, and all of this is the subject of the training.

But, strangely enough, the training will give more to better employees than to worse. Sometimes you want to make everyone the "best" one…

Yes, training allows to share experience everybody with everyone. But, above all, the training is a systematic transfer of sales skills of the trainer himself (herself).

My team members write good enough about this problem: "Trainings give an opportunity to look at the process of buying and selling on the part of the customer and make the perceptual position a sustainable skill.

Participants have the opportunity to make sure that they are not yet professionals in the trade. Training scale back ambitions of sellers and provide a new look at yourself and take a fresh look at the sales process, create new, effective marketing strategies of your products and services.

Salespeople will test various techniques of sales in practice, which are not used in the work with the customer due to routine or fear, and to get assessment from your trainer and team members.

Trainings contribute to form the more clear company’s own style.

After completed the training, the employees are much less like to give unwarranted discounts to buyers.

Training is a way to escape from the routine of repetitive, day-to-day standard techniques and words.

And  it is also active leisure, the change of a "suit", of familiar mask and activities.

Well, and as a result, the employees deliver improved sales results.

Why do you need management training?

You can earn a fame of good expert or seller. Anyway, is this expert able to become immediately a good manager? It is a matter of dispute. We can lose a good "pro" and not get a"leader” in him.

Training allow to develop the qualities that are required of any effective leader at any level:

  • time management (time management);
  • assessment prioritization and timing of their execution;
  • setting realistic goals;
  • ability to control his subordinates;
  • delegation of authority;
  • staff motivation;
  • planning in the necessary and sufficient extent.

After the training, top managers will act effectively in crisis situations.

Training enables to develop creative thinking and the ability of a leader to find unexpected approaches in solving problems in their business.

Not only that, perhaps for the first time (!), top managers are aware of their task - to manage people, and not only to be experts NUMBER ONE in their units.

Well, but if you have managers many times trained and experts, but they still need to be trained, then what?

But that's another story ...

Contact us, and together with you we will solve that problem, increasingly found in Russia and Ukraine. It is interesting and challenging, but solvable problem.


Maxim Kikot,

Director General

Of the LiCO company